Making driving enjoyable is nothing new for Mazda. 

It has a proven track record of making going from point A to point B

 far more enjoyable than it needs to be, thanks to its enduringly memorable Zoom Zoom

marketing from the early 2000s and its groundbreaking Mazdaspeed era

The 2023 Mazda CX-30 Turbo is a clear example of this pedigree.

Mazdaspeed hasn't existed for a very long time.

Regarding its street-going activities, it appears to have recently lost some of this image