Making driving enjoyable is nothing new for Mazda.
It has a proven track record of making going from point A to point B
far more enjoyable than it needs to be, thanks to its enduringly memorable Zoom Zoom
marketing from the early 2000s and its groundbreaking Mazdaspeed era
The 2023 Mazda CX-30 Turbo is a clear example of this pedigree.
Mazdaspeed hasn't existed for a very long time.
Regarding its street-going activities, it appears to have recently lost some of this image