Ford is continuing its price war with Tesla by lowering the price of its electr
ic SUV,
the Mustang Mach-E.Tesla, the company with the largest market share in the EV market,
has lowered prices six times so far this year. Its price reductions have put pressure
on its stock price and eaten into its profit margins, which are the highest in the business.
Ford has reduced the price of the Mach-E by $3,000 to $4,000 for the majority of variants,
or roughly 6%. The asking price will rise to $43,000 to $60,000 as a result.
On a sunny airfield, with perhaps one of the best soundtracks ever, this is how it all plays out.